This is what LVMH's new shopping website is called

The website goes live on 6 June

By Verinia Khoo | Published: 11 May 2017

LVMH's supersite
Photo: louisvuitton/Instagram

Luxury fashion giant LVMH is launching an e-commerce platform called 24 Sèvres on 6 June in over 70 countries. The website will carry ready-to-wear, cosmetics and acessories from many of the brands under the company, such as Louis Vuitton, Fendi, Céline, Marc Jacobs and the newly acquired Dior as well as brands outside the group.

The website was named after the Rue de Sèvres location of the Parisian luxury department store Le Bon Marché, which is owned by LVMH. Chief Digital Officer Ian Rogers said the website is meant to provide "very Parisian choices."

"The idea is to be attractive with unique products, not necessarily have a huge offering," he said.

Fingers crossed we'll see Malaysia on the shipping destinations list.

Related: LVMH may launch an e-commerce supersite
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