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LVMH may launch an e-commerce supersite

If the reports are true, soon we'll have a brand new website to shop luxury goods from

By Verinia Khoo | Published: 9 Mar 2017

LVMH e-commerce
Photo: lvmh/Instagram

Financial Times reports that luxury fashion giant LVMH will be launching a multi-brand e-commerce site in May. The site will be a digital extension of Parisian department store Le Bon Marché that was acquired by LVMH in 1984. It'll also be offering products from other brands from outside the group.

Whether or not the report is true, this wouldn't be the first time that LVMH has ventured into online retailing. In 2000, the group launched multi-label shopping website eLuxury, but it was closed down in 2009 because LVMH-held brands began to launch their own e-commerce sites. eLuxury was later relaunched as online editorial platform Nowness.

LVMH has declined to comment on the reports.

Related: The 21 shortlisted designers competing for the 2017 LVMH Prize
Related: Shopping the 1952 Lazada Sale on Sexist Assumptions


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