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Kylie Jenner's first Puma campaign is out

The 18-year-old model introduces the new Puma Fierce sneakers

By Andrea Tim | Published: 14 Mar 2016

Kylie's Puma ad
Photo: Puma

There's no stopping Kylie Jenner and Puma now. The sportswear brand has just released the first images from Kylie's debut campaign, in which she wears the new Fierce sneakers and looks every bit like the cool Puma star from Kanye West's worst nightmare.

The excitement stemming from the partnership is second (if not equal) to creative director Rihanna's debut as a designer at last month's New York Fashion Week. If you thought the street style-centric collection will boost Puma's popularity, Kylie's involvement ought to broaden the appeal. Not that the fashion and fitness crowd won't covet the "lightweight trainer with zero excuses" by default.

The Puma Fierce is available starting 1 April on Puma.com, at Puma retail stores and select retailers worldwide.

Photo: Puma
Photo: Puma

Related: Fenty x Puma AW16
Related: Sorry, Kanye! Kylie Jenner's deal with Puma is confirmed


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