share

Kylie Jenner's first Puma campaign is out

The 18-year-old model introduces the new Puma Fierce sneakers

By Andrea Tim | Published: 14 Mar 2016

Kylie's Puma ad
Photo: Puma

There's no stopping Kylie Jenner and Puma now. The sportswear brand has just released the first images from Kylie's debut campaign, in which she wears the new Fierce sneakers and looks every bit like the cool Puma star from Kanye West's worst nightmare.

The excitement stemming from the partnership is second (if not equal) to creative director Rihanna's debut as a designer at last month's New York Fashion Week. If you thought the street style-centric collection will boost Puma's popularity, Kylie's involvement ought to broaden the appeal. Not that the fashion and fitness crowd won't covet the "lightweight trainer with zero excuses" by default.

The Puma Fierce is available starting 1 April on Puma.com, at Puma retail stores and select retailers worldwide.

Photo: Puma
Photo: Puma

Related: Fenty x Puma AW16
Related: Sorry, Kanye! Kylie Jenner's deal with Puma is confirmed


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram