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Kering partners with London College of Fashion

The French multinational company aims to inspire and train the next generation's creative talent

By Andrea Tim | Published: 28 Oct 2014

Kering in college
Photo: (L-R) François-Henri Pinault; a look by Stella McCartney. Getty Images

Kering intends to change the way fashion is consumed in terms of sustainability, and is tapping fashion students to tackle the issue.

"As our industry continues to develop and our business grows, we need successive generations to keep driving change. Identifying and nurturing talent is critical, so we are pleased to launch our new partnership and curriculum we are developing with the London College of Fashion, which will help shape the future of sustainable fashion," Franҫois-Henri Pinault, CEO of Kering wrote on The Telegraph.

Citing the United Nations Climate Change Conference as a critical moment for businesses to reconsider systems, Franҫois-Henri said that fashion is one of the best known catalysts in setting trends. He reasoned that this influence can be channelled into "illustrating new and appealing solutions to a more sustainable world."

Among Kering's subsidiaries are Alexander McQueen, Christopher Kane, Gucci, Balenciaga and Stella McCartney. British designer Stella is well-known for her active support of sustainable material, which reflects in her products.

With the partnership with the London College of Fashion, students who go on to join the trade are expected to demonstrate how the billion-dollar-making industry and sustainability can co-exist. Kering already has an in-house division called Materials Innovation Lab, which focuses on the "research and development of sustainable and innovative textiles."

Related: Prada, Dior and more look to fish skin as the new leather
Related: H&M Conscious goes blue in a new denim collection
Related: Stella McCartney launches Green Carpet Challenge collection


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