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Kensington Palace isn't pleased with Mulberry's promo stunt

Mulberry's Twitter photo, intending to promote its new Kensington bag, backfires when disapproving palace officials call it out

By Andrea Tim | Published: 13 Oct 2014

Mulberry's mistake
Photo: Ben A. Pruchnie/Getty Images

Mulberry recently launched their new collection of Kensington bags, named after their London headquarters. Moving to promote the satchel on social media, as any brand does, a photo of the bags were published on Twitter. What sparked some trouble was the location of said photo.

The bags were dangling at the wrought-iron gates of Kensington Palace itself, where the Duke and Duchess of Cambridge, and their son live. The caption that accompanied the photo was "The new Kensington Satchel hanging out at Kensington Palace."

Despite the obvious relation of the name and a seemingly innocent way of promoting the heritage (location-wise) of the bag, palace officials were not amused at all.

"We do not allow commercial photography at Kensington Palace," a spokesperson from the palace told The Telegraph.

After having been asked to remove the photo from their Twitter feed, the luxury leather brand promptly obliged and all was well again. "We made this post in error and therefore we have taken it down," a representative for Mulberry said.

Meanwhile, here's another completely legal tweet featuring the bucket bag satchel.

Related: Introducing the Mulberry Kensington


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