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Keith Kee Couture debuts new Chinese New Year collection

The Malaysian designer releases 'East is Red' in time for the CNY festivities

By Andrea Tim | Published: 6 Jan 2014

Keith Kee does CNY
Photo: An LBD is transformed into an updated red cheongsam at Keith Kee Couture's 'East is Red' collection show

The humid tropical Malaysian climate limits Chinese New Year wear to air-conditioned venues, so Keith Kee's ready-to-wear East Is Red collection addresses this in the form of thin and translucent materials.

The 50 outfits that were featured at the runway show ifor the collection were a variety of exquisite styles and looks. Kee used Thai silk, Shantung silk, French lace, Italian lace, chiffon, silk crepe, and tulle net materials for the ladies’ qipao collections as well as the men’s mandarin collar-inspired shirts and suits.

Five stunning qipao collections were showcased, namely the transformation pieces, all-red pieces, casual pieces, evening gown-inspired pieces, as well as the avant garde origami pieces.

“I am aware that as far as qipaos go, there is only so much you can improvise so this time I decided to put more focus into its detailing – every sleeve, embroidery, lace patching, and crystal pieces is extremely vital in delivering the overall message of my designs,” Kee said.

The versatile transformation pieces were inspired by the shift from autumn/winter into spring/summer. One of the pieces was a short black dress, which transformed into a flowy red dress in the blink of an eye. Needless to say, the marriage of fashion and theatricality displayed by these two-in-one dresses wowed the crowd.

In one of the main highlights of the show, local celebrities, including Amber Chia, Belinda Chee, Emily Lim, Joey Leong, Wilson Tan, Nadine Ann Thomas, Carey Ng, Denise Tan, and Zhiny Ooi paraded the all-red collection. These pieces accentuated the significance of the colour during the Chinese New Year festival.

Also introduced were bright casual qipaos, which are suitable for day and night wear. The evening gown-inspired pieces exude extravagance ideal for grander functions. Red carpet-ready avant garde qipaos were abstractly structured with an origami twist.

Kee expressed that every piece in the collection embraces the spring/summer trend of bright tones and candy colours.


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