Katy Perry in festive H&M campaign
Giant baubles, comfy knits and candy canes – it must be Christmas
People, relax – this isn't another collaboration, it's Katy Perry starring in H&M's holiday season campaign. She really rings in the Christmas cheer, decked out in a sexy red dress, massive bows, gilded ribbons and knitted pattern sweaters galore.
In the campaign video, the full-length version of which which debuts on November 23 on hm.com/life, the 31-year-old singer first appears as a fairy, then conjures to life giant gingerbread men and oversized gifts on roller skates. She also belts out her first ever Christmas track, Every Day is a Holiday, which Katy wrote for the commercial.
"I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater," said Katy. "H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection."
For H&M fans, the Holiday sale starts November 17, with deals up to 50% off, which varies each week in December, plus between November 25 to 30 shoppers get a special Holiday voucher with purchase.