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Kate Moss and Stella McCartney team up for Breast Cancer Awareness

The supermodel almost bares it all to promote the designer's pink lingerie set for a good cause

By Andrea Tim | Published: 2 Oct 2014

Moss x McCartney
Photo: Stella McCartney

No #freethenipple here, but Kate Moss and Stella McCartney are still making a big point in fighting breast cancer. Stella designed a pink lingerie set and had good pal Kate model it, so it's a pretty straightforward campaign apart from a cheeky twist that only barely covers the model's right nipple.

Proceeds from the pink lingerie set go to the Linda McCartney Centre in Liverpool to help fund a new Mammography suite.

"I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly," Stella said in a Q&A. "So we decided to make something stylish, with an eye catching pop of colour so that even just opening your drawer and even if you see it and don't wear it, it's a reminder."

Breast cancer awareness is something close to the British designer's heart. Stella and her siblings lost their mother, Linda, to breast cancer in 1998.

"If I had known then, what I know today about breast cancer, I think my mum would still be alive... If you can prevent this illness coming into your life and destroying your family unit, then there is nothing more important," she added.

Related: Stella McCartney launches Green Carpet Challenge Collection
Related: Kate Moss' breast is immortalised in a champagne coupe
Related: Stella McCartney SS15


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