Kate Hudson and Michael Kors are fighting world hunger
And they are doing it with a watch
Watch Hunger Stop is the philanthropic campaign Michael Kors launched in partnership with the World Food Programme in 2013 to help end hunger. This year, the designer has teamed up with Kate Hudson for the campaign, which centres on the sale of two limited-edition watches.
How exactly are they going to feed the hungry with a watch? Well, with every sale from the Watch Hunger Stop Collection, Michael will donate $25 (approx. RM95) to WFP's School Meals Program.
"I'm very proud that through our Watch Hunger Stop campaign we've helped WFP deliver over 10 million meals to children in need. We couldn’t have done this without the compassion and efforts of our fans and customers whose support of this important cause is inspiring," says Michael.
And with Kate's help this year, the campaign hopes to attract more awareness. "Not only does she have a unique star quality but she also brings an incredible amount of generosity and a can-do attitude to a cause that is extremely important to me personally. I'm grateful to work alongside her and WFP to make a real change," Michael adds.
The 2015 edition black and gold watches will be available at the Michael Kors boutique at Pavilion in Kuala Lumpur from 1 October. Who knew you could change the world in style?
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