Kanye West's Yeezy Season 3 in pictures
The rapper introduces his new album, new Yeezy Boost sneakers and a broader colour palette
Kanye West showed his third much-anticipated Yeezy collection with Adidas at Madison Square Garden yesterday to a full arena. As his family (dressed in exclusive Balmain for Yeezy pieces), fans and friends looked on, the rapper simultaneously released his new album, The Life of Pablo (not Waves, as he previously called it), and played songs from it throughout the show.
Back to the Kardashian-Jenner family; according to Kim Kardashian, Balmain creative director Olivier Rousteing made their exclusive outfits in just five days.
As in previous seasons, the models for Season 3 looked as stoic as ever, and according to Paper Magazine, they even had a list of about 40 rules to follow. The more you read the list, the more you see Kanye written all over it (also keep in mind that he's eyeing for presidency in 2020).
There were even more models than in previous seasons, but instead of simply lining up systematically, they stood in seemingly unorganised groups onstage or around the stage. While the Kardashian-Jenner family wore neutral-coloured pieces – Kim even gave her hair a temporary platinum dye – Yeezy Season 3 was far more colourful than its predecessors.
The collection also introduced the new Yeezy Boost 1050, a pair of laced-up boots Adidas Originals promises will be out sometime this year. Our advice: prepare for the frenzy now. Here are more photos from the show.
Related: Highlights from the Saint Laurent show at the Hollywood Palladium
Related: Yeezy Season 2
Related: Yeezy Season 1