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Justin Bieber is Calvin Klein's new face

About time! The singer is shirtless and accompanied by Lara Stone in the black and white campaign

By Andrea Tim | Published: 7 Jan 2015

Bieber for CK
Photo: calvinklein/Twitter

Justin Bieber (finally) gets an official excuse to show off his abs and tats in Calvin Klein's latest underwear and jeans campaign. The 20-year-old once asked fans if they'd like him to do a campaign with the American label and it is clear the yeses have spoken.

"Justin's global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands," Calvin Klein's Chief Marketing Officer, Melisa Goldie said.

Calvin Klein first teased its new star in a clip captioned "Drum roll... #mycalvins". You can't see the drummer's face, but even then it was pretty obvious who it was (the hair was a dead giveaway).

Of course, Justin wears his CK jeans below his CK underwear to allow for the #mycalvins hastag to run wild, while reminding us of the musical talent he actually has (remember when he was this small?).

With Lara Stone as his gorgeous co-star in the ads photographed by Mert & Marcus, could Justin end up being this decade's Mark Wahlberg? You decide.

 

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

A photo posted by Justin Bieber (@justinbieber) on

Related: Justin Bieber is Forbes' highest-earning celebrity under 30


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