Justin Bieber is Calvin Klein's new face
About time! The singer is shirtless and accompanied by Lara Stone in the black and white campaign
Justin Bieber (finally) gets an official excuse to show off his abs and tats in Calvin Klein's latest underwear and jeans campaign. The 20-year-old once asked fans if they'd like him to do a campaign with the American label and it is clear the yeses have spoken.
"Justin's global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands," Calvin Klein's Chief Marketing Officer, Melisa Goldie said.
Calvin Klein first teased its new star in a clip captioned "Drum roll... #mycalvins". You can't see the drummer's face, but even then it was pretty obvious who it was (the hair was a dead giveaway).
Of course, Justin wears his CK jeans below his CK underwear to allow for the #mycalvins hastag to run wild, while reminding us of the musical talent he actually has (remember when he was this small?).