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Jessica Jung's BLANC & ENCLARE collaborates with Help For Children charity

The new fashion brand will help raise money for charity with a design competition

By Nalisa Alia Amin | Published: 17 Oct 2014

Jessica collaborates
Photo: BLANC & ENCLARE

Just last week she announced her career change from K-Pop artist to fashion designer. Now former member of K-Pop girl group Girls' Generation, Jessica Jung is moving forward with her fashion brand BLANC & ENCLARE as the brand will collaborate with Help For Children charity by launching a design competition.

The anti-children abuse charity organisation and Jessica's brand will be inviting the public to design their own pair of sunglasses. The winning design will be featured in the upcoming collection and full profits of the sunglasses sales will go to the charity.

"Launching 'BLANC & ECLARE' has been a dream come true and I am so proud and excited to be able to share that dream with 'Help For Children' who are very close to my heart. I admire the outstanding contribution this charity has made and feel privileged to partner with them to help improve more children's lives in more places all over the world with the support of 'BLANC & ECLARE' fans who will share the journey with us," said Jessica about her company's new project.

If you're interested to join the competition, you can submit your sketches to giving.contest@blancgroup.com. Design submissions will close on November 20 2014 and then will be short listed for the public to vote.

Related: Jessica Jung launches fashion line


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