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Jeremy Scott, Moschino and McDonald's

Was Jeremy Scott's debut at Moschino a creative triumph or an elaborate gimmick?

By Nicky Chong | Published: 24 Feb 2014

Moschino & McD's
Photo: Getty Images

Jeremy Scott’s first outing as creative director for Moschino was supposed to be a coming together of giants – an irreverent designer taking on a house known for its tongue-in-cheek approach to fashion. Was it a match made in heaven?

Mostly, I would have to say. The show was most definitely entertaining but unfortunately, it all came across a tad fragmented. Jeremy opened the show with his trademark ‘social’ commentary by riffing off the famous ‘Golden Arches’ into the Moschino ‘M’ in a series of red and yellow looks that if worn separately, would still be hard for most people to pull off due to the jarring and, let’s face it, iconic color scheme.

Towards the end, Spongebob Squarepants curiously made an appearance, before the show finished with some structurally beautiful gowns in prints that were unmistakably Jeremy Scott and unmistakably unwearable unless you’re a fanboy.

But wearability has never sat high on Jeremy’s list of priorities, and he slapped us (well, me) upside the head in the middle of his show, with the tour de force of his collection. A grand tribute to the house laced with touches that could only be Jeremy, they were fresh, nolstagic, wearable (gasp!) and for him, wonderfully restrained.

The Moschino lettering was out in force, as were quilted leather and denim even a purse/top combo made an appearance. Even though there were shades of nineties Versace scattered about, all in all, the stream of looks were very resolutely Moschino. If Scott can marry his sensibility with Moschino without compromising his or the house’s ideals, this partnership would indeed be gigantic.


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