James McAvoy wins our hearts as the new face of Prada
Annie Leibovitz shoots the X-Men: Days of Future Past actor for Prada's FW14 campaign
Sullen, thoughtful, looking a little cold, but just thoroughly good looking, James McAvoy couldn't be more charming in monochrome for his Prada Autumn/Winter 2014 campaign shot.
Annie Leibovitz, who recently shot a campaign for Marks & Spencer and is working on a collab project with two other photographers for Nicolas Ghesquière's Louis Vuitton campaign, photographed the Last King of Scotland actor on a rocky beach somewhere in England. James replaces American actor Dane DeHaan, who previously fronted the fashion house's menswear campaign.
In other James McAvoy news, the apparently multi-talented actor proved his athletic abilities by participating in the UNICEF Soccer Aid 2014 held earlier this month at Old Trafford Stadium. James and the 'Rest of the World' team, which included actors Michael Sheen and Jeremy Renner beat the England team 4-2 and helped Soccer Air raise over five million pounds.