share

The new Jaeger campaign stars British models and their mothers

For their 130th birthday celebrations, Jaeger have created a special film featuring British models and their mothers

By Emma Chong Johnston | Published: 1 Aug 2014

Jaeger turns 130
Photo: Jaeger

British brand Jaeger turns 130 this year, and they’ve marked the occasion with a very special campaign for the autumn/winter season. Calling upon mother-daughter duos Jasmine Guinness and Liz Casey, Jodie Kidd and Wendy Kidd, and Jacquetta Wheeler and Tessa Codrington, the brand has created a video celebrating British style throughout the years.

Each woman speaks about what British style means to her and though some of the women differ on the finer points - Jasmine reckons “Spots, stripes and gingham” while her mother says, “Rock n’ roll” - they all concur that it’s the individuality that makes things interesting. And, clearly, well-cut coats and super-soft knits. Happy birthday, Jaeger! 

Related: Chanel's new short film 'Private View'
Related: The ELLE team's mums


Most Popular

Advertisement

MORE, MORE, MORE

ASNTM: Alicia Amin

ASNTM: Alicia Amin

The Johor-born coffee-loving, pole-dancing model tells us about her accidental venture into the industry

ELLE Instagram
Versus AW17 live

Versus AW17 live

Watch the Versus Versace Autumn Winter 2017 show live from London Fashion Week

Advertisement
Kors AW17 live

Kors AW17 live

Watch the Michael Kors runway show live from New York Fashion Week

ELLE Instagram