The new Jaeger campaign stars British models and their mothers
For their 130th birthday celebrations, Jaeger have created a special film featuring British models and their mothers
British brand Jaeger turns 130 this year, and they’ve marked the occasion with a very special campaign for the autumn/winter season. Calling upon mother-daughter duos Jasmine Guinness and Liz Casey, Jodie Kidd and Wendy Kidd, and Jacquetta Wheeler and Tessa Codrington, the brand has created a video celebrating British style throughout the years.
Each woman speaks about what British style means to her and though some of the women differ on the finer points - Jasmine reckons “Spots, stripes and gingham” while her mother says, “Rock n’ roll” - they all concur that it’s the individuality that makes things interesting. And, clearly, well-cut coats and super-soft knits. Happy birthday, Jaeger!