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JW Anderson gives Loewe a facelift

New Irish-born creative director of the Spanish fashion house cleans up the label's logo

By Andrea Tim | Published: 5 Jun 2014

JW changes Loewe
Photo: Stuart C. Wilson

We won't see anymore of Loewe's squiggly logo as its creative director JW Anderson has reduced it (basically spreading the cursive Ls further apart from each other. And yes, they are four Ls put together, fashion newbies).

He's also altered the colour of the label's packaging, describing it as white smoke. "I love the new colour because it absorbs light and really doesn't compete with the leather," he said.

JW, also known as Jonathan said that this change is just the beginning of an overall revamp of Loewe. The result of his new vision since joining the fashion house late last year will be revealed when he showcases his men's collection in Paris at the end of June. Jonathan will also unveil an ad campaign shot by Steven Meisel soon.


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