share

JW Anderson gives Loewe a facelift

New Irish-born creative director of the Spanish fashion house cleans up the label's logo

By Andrea Tim | Published: 5 Jun 2014

JW changes Loewe
Photo: Stuart C. Wilson

We won't see anymore of Loewe's squiggly logo as its creative director JW Anderson has reduced it (basically spreading the cursive Ls further apart from each other. And yes, they are four Ls put together, fashion newbies).

He's also altered the colour of the label's packaging, describing it as white smoke. "I love the new colour because it absorbs light and really doesn't compete with the leather," he said.

JW, also known as Jonathan said that this change is just the beginning of an overall revamp of Loewe. The result of his new vision since joining the fashion house late last year will be revealed when he showcases his men's collection in Paris at the end of June. Jonathan will also unveil an ad campaign shot by Steven Meisel soon.


Most Popular

Advertisement

MORE, MORE, MORE

MFW AW17 Diary day 4

MFW AW17 Diary day 4

We're all for Bottega Veneta's romantic 40s-influenced shapes, and Jimmy Choo's Victorian-style fierce lace-up boots

Miss Universe MY 17

Miss Universe MY 17

"I've come a long way, I honestly never expected this because everyone here was so amazing"

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

ELLE Instagram
Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

Advertisement
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ELLE Instagram