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Is this Demna Gvasalia's first ad campaign for Balenciaga?

The maison has quietly released a print campaign image that appears to be Demna's first as Artistic Director

By Shantila Lee | Published: 10 May 2016

Demna's first ad
Photo: balenciaga/Instagram

We oohed and aahed over Demna Gvasalia's first collection for Balenciaga during the Fall 2016 runway show, and are now waiting in anticipation of the brand's first ever menswear show in June. Things have been quiet so far, until this image was put on the Balenciaga Instagram account a few days ago.

According to all sources, this may very well be his first campaign for the brand. The Spring Summer eyewear ad stars model Marland Backus, who walked for both Balenciaga and Vetements this season. The shot was styled by Demna's longtime collaborator Lotta Volkova Adam.

There has been no official word from Balenciaga on this, but we hope to see more of the Georgian designer's modern, utilitarian vision for the brand.

Related: Marion Cotillard embodies French insouciance in new Lady Dior campaign
Related: Balenciaga to present first ever menswear runway show


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