Inez & Vinoodh design jeans with Frame Denim
Husband-and-wife photography duo collaborate with Frame Denim to create their dream jeans
Photographers Inez Van Lamsweerde and Vinoodh Matadin have made their own collection with Frame Denim. The duo, who make up one of the most celebrated names in the world of photography, based the Inez and Vinoodh jeans on their own dream jeans. Personalisation at its best.
"The Inez is my idea of the perfect, classic jean. It's slightly higher in the back of the waist and lower in the front because I love low-waisted jeans, but every time I'm shooting, I sit down on a box to get a different angle, and they fall so low," Inez said of her skinny jeans, whereas her husband's design, she explained, focuses on getting the fit right. "It's the same for girls and guys. The butt has to be amazing."
What we love even more about this collaboration is that the couple photographed themselves for the campaign image, and the chemistry reminds us of Christy Turlington's Calvin Klein ad, which was also shot by them.