share

Inez & Vinoodh design jeans with Frame Denim

Husband-and-wife photography duo collaborate with Frame Denim to create their dream jeans

By Andrea Tim | Published: 17 Jul 2014

Inez & Vinoodh jeans
Photo: Frame Denim

Photographers Inez Van Lamsweerde and Vinoodh Matadin have made their own collection with Frame Denim. The duo, who make up one of the most celebrated names in the world of photography, based the Inez and Vinoodh jeans on their own dream jeans. Personalisation at its best.

"The Inez is my idea of the perfect, classic jean. It's slightly higher in the back of the waist and lower in the front because I love low-waisted jeans, but every time I'm shooting, I sit down on a box to get a different angle, and they fall so low," Inez said of her skinny jeans, whereas her husband's design, she explained, focuses on getting the fit right. "It's the same for girls and guys. The butt has to be amazing."

What we love even more about this collaboration is that the couple photographed themselves for the campaign image, and the chemistry reminds us of Christy Turlington's Calvin Klein ad, which was also shot by them.

The jeans, priced between $218 and $238 will be available at Barneys New York and on Net-a-Porter.


Most Popular

Advertisement

MORE, MORE, MORE

Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ELLE Instagram
ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ASNTM: Alicia Amin

ASNTM: Alicia Amin

The Johor-born coffee-loving, pole-dancing model tells us about her accidental venture into the industry

Advertisement
Versus AW17 live

Versus AW17 live

Watch the Versus Versace Autumn Winter 2017 show live from London Fashion Week

ELLE Instagram