share

Iggy Azalea is the new face of Bonds

Who better to represent the brand than the Australian born-and-bred superstar?

By Liz Bautista | Published: 28 Apr 2015

Iggy for Bonds
Photo: Bonds

Iconic Australian underwear brand Bonds celebrates its 100th birthday this year by revealing a new face (and body): rapper Iggy Azalea.

Iggy is not only one of the most successful female rappers around right now, but the Fancy singer also shares a special bond with the brand because both hail from Australia. The singer, who was born and bred in Sydney before moving to the US at the age of 16, joins the ranks of former Bonds girls Miranda Kerr and Isabelle Cornish in representing the label.

We think Iggy looks amazing in the latest campaign images, so good in fact that we're wondering how we can get our hands on some Bonds underwear ourselves.

 

A photo posted by BONDS (@bondsaus) on


Related: Iggy Azalea and Britney Spears made a song
Related: Iggy Azalea slams Azealia Banks' rants about racial issues


Most Popular

Advertisement

MORE, MORE, MORE

No Versace Couture

No Versace Couture

The brand bids goodbye to Couture Week as it takes the "opportunity to try something new"

ELLE Instagram
Tory Burch Resort 17

Tory Burch Resort 17

Channel beachside chic in Burch's latest release of relaxed silhouettes, fun prints and boho accessories

Advertisement
Their perfect CNY

Their perfect CNY

Li Chen and Fan Bingbing take us through their perfect Chinese New Year

ELLE Instagram