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Hervé Léger exec says bandage dress isn't for lesbians and voluptuous women

Patrick Couderc makes sexist and fat-shaming comments

By Andrea Tim | Published: 18 Aug 2015

Bandage dress insult
Yaya DaCosta, Kylie Jenner and Laverne Cox in Hervé Léger bandage dresses (Photos: TPG Images)

While the world is busy trying to heal the scars left by body shaming and prevent more from happening, the London managing director of French fashion house Hervé Léger is doing the exact opposite. Patrick Couderc said in an interview with The Daily Mail that lesbians and women with "very prominent hips and a very flat chest" shouldn't wear the brand's iconic bandage dress.

Essentially, if you don't have a "fantastic silhouette," as he calls it, like Cheryl Fernandez-Versini does, those dresses are off limits to you. Same goes to lesbians, who he managed to put into the narrowest stereotype possible.

"If you're a committed lesbian and you are wearing trousers all your life, you won't want to buy a Léger dress. Lesbians would want to be rather butch and leisurely," Patrick said.

He noted that he doesn't give free dresses to celebrities who, in the brand's judgment, aren't classy enough.

"You women have a lot of problems. You will lose the plot. You will come and you will put a dress on and you'll be in front of the mirror, like, 'Argh, I'm so fat,'" Patrick added. "Yes, you have a 12th of an inch around your stomach, it's not really a disaster, and what you're not noticing is that your cleavage is about two inches too low because you are 55 and it's time that you should not display everything like you're 23."

And that's a stab at older women, too. BCBGMAXAZRIA Group, which owns Hervé Léger, released a statement in response to Patrick's degrading comments.

"The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."

However, the internet has blown up with comments against the exec, led by American comedian Margaret Cho who kicked off the hashtag #boycottherveleger.

All we have to say is, ladies, wear whatever the hell you want.

Related: Hervé Léger by Max Azria AW15


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