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Hedi Slimane on bringing couture back to Saint Laurent

The designer also reveals the reason behind the house's rebranding

By Verinia Khoo | Published: 13 Aug 2015

Hedi talks couture
Photo: Yves Saint Laurent

Saint Laurent caused a stir when it announced its return to couture last month. We didnt know why it took that long, until now, as the notoriously media-shy creative director of the brand Hedi Slimane finally opened up about it in an interview with Yahoo! Style.

"I was simply waiting for the garden of the Couture House to be completed. It took six additional months. The project was in fact ready for about a year, but I was only able to shoot the first couture campaign after the last men's show," Hedi said. "I had this precise idea in mind from really the beginning in 2012, and it took all those years to have all the elements ready."

He also explained why he rebranded the house when he first joined it in 2012.

"The retro-branding for the ready-to-wear meant in reality protecting and preserving the name "Yves Saint Laurent" for Couture," said Hedi. "Rather than "dropping the Yves" the restoration of a spirit of Couture was intended a few years down the line."Yves Saint Laurent" will be about the ateliers, the tradition, about complete luxury."

Read the full interview here.

Related: Yves Saint Laurent ad banned over "unhealthily underweight" model
Related: Saint Laurent files lawsuit against parody brand What About Yves


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