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Hailey Baldwin stars in her first Guess campaign

Gigi Hadid would be proud

By Andrea Tim | Published: 15 Jul 2016

Hailey for Guess
Photo: Guess

Hailey Baldwin may have admitted that she's not on the same level as her models-of-the-moment friends Gigi Hadid and Kendall Jenner, but she's doing fine – more than fine – at her own pace. Now, the 19-year-old can add her Guess debut to her growing fashion resume.

The new AW16 campaign was shot by Rayan Ayash in Malibu, California, and directed by Guess co-founder Paul Marciano himself. The staple denim is a main player in the campaign, but notes need to be made about Hailey's sun-kissed complexion and perfect beach hair – a hint at summer made perpetual.

Hailey will also star in Guess Jean's campaign – a sneak peek was released on the brand's Instagram (pictured below, right).

Related: First look: New Guess KLCC concept store
Related: Watch Gigi Hadid do a high kick in her Stuart Weitzman heels


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