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H&M to launch All For Children collection in support of UNICEF

A portion of sales from H&M's woodlands-inspired collection for kids will go to providing education for children in need

By Andrea Tim | Published: 1 Oct 2014

H&M All for Children
Photo: H&M

Don't you love a good fashion collection that contributes via its sales to charity? With H&M's latest endeavour, we're only a little (very, very, very) jealous that we adults can't wear the collection ourselves.

Enter the All for Children collection, made for children of all ages and inspired by the beauty of the forest and its wildlife. True to the name of the line, 25% of the sales will benefit UNICEF's efforts to help children in the world's poorest communities, by providing them with better education.

Gather your kids, nieces and nephews. The adorable pieces – including snug outwear and the most adorable accessories (How cute is that bear beanie? And don't even get us started on that chameleon bag) – are too perfect for the autumn season, we wish H&M made them a few sizes bigger.

(Photo: H&M)

The All for Children collection will be available at selected H&M stores worldwide on 30 October.


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