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H&M launches new H&M Loves Music collection for summer

H&M's Divided line launches new campaign alongside exciting summer playlist and new microsite

By Andrea Tim | Published: 30 Jun 2014

H&M Loves Music
Photo: H&M

Leave it to H&M to combine music and fashion into a summer campaign we can't resist being a part of. With pieces for both men and women, as well as a covetable playlist from the hottest international acts, our wardrobes welcome the H&M Loves Music Collection from Divided with open arms.

Two distinctive themes – Dance Floor and Summer Party – make up the collection, and are accompanied by four new exclusive song releases each week.

Lykke Li, Go Chic, Ebony Bones, Pet Conspiracy, WordySoulspeak, Ceezy, R3, SOHN, Kidnap Kid, UNA, New Pants, Kim Ann Foxman, and The Naked and Famous are some of the musical sensations that are in H&M's summer playlist.

Visit hmlovesmusic.asia on your mobile devices or tablets to listen to the playlist and to create lookbooks using the collection. The microsite also features a music mixer, with which you can create and submit your own mixes. Each week, from now until 30 July 2014, the most popular mixes stand a chance to win Skull Candy headphones.

The H&M Loves Music collection is available at selected H&M stores nationwide.


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