H&M expands their sport line

The high street favourite to release expanded sports range based on input from the Swedish Olympic team

By Emma Chong Johnston | Published: 6 Jan 2014

H&M Sportswear
Photo: H&M

Just in time for all your fitness-related new year’s resolutions, H&M is expanding their sport line, with new designs and varieties across their women’s, men’s and children’s departments. The Swedish Olympic team were roped in as consultants, so there’s a focus on performance as well as style.

The items most interesting to us over here on the Equator are the quick-dry workout gear, the newly supportive sports bras and comfy yoga wear. There’s some great street-inspired style, and if we could look as cool (and healthy) as their model does, we’d be very happy. The extended collection will be in stores this month.


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