H&M collaborates with Musée des Arts Décoratifs for Conscious Exclusive collection
Julia Restoin Roitfeld is the face of the campaign
The fashion world might still be reeling from H&M's collaboration with Balmain, but the Swedish fast fashion label is not taking a break. Its new Conscious Exclusive 2016 collection, to launch worldwide in April 2016, is inspired by the archives of the Musée des Arts Décoratifs in Paris. The launch will go hand-in-hand with the opening of the exhibition Fashion Forward – Three Centuries of Fashion, for which H&M is the sponsor.
The collection will comprise apparel and accessories for women and are made from sustainable material, continuing H&M's effort to be eco-friendly. Preview images hint at enticing motifs and breezy fabrics that we'd only be thrilled to wear next season. Furthermore, the collection uses materials like beads and rhinestones of recycled glass and Denimite, a kind of recycled worn-out denim.
"I am honoured to be the ambassador of such a unique project," said Julia Restoin Roitfeld, the leading lady of the Conscious Exclusive campaign. "I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative, sustainable materials which are the future of fashion."
Shoppers in Malaysia can look out for the collection in H&M Lot 10 from Thursday, 7 April 2016.