H&M and Coachella to produce a festival fashion range
The Swedish retail giant's next big-name collaboration is not with a designer but with a music festival
Next year’s Coachella line-up made us super excited, but what really got us skipping for joy was news of a collaboration between the world’s most star-studded music festival and one of our favourite high-street chains, H&M.
That’s right: H&M has teamed up with Coachella to create a new collection of festival fashion favourites, including bohemian crochet tops (like the one in the sneak peek pic), printed rompers, crop tops and palazzo pants. The H&M Loves Coachella range will drop in 350 stores across North America on 19 March, arriving in Malaysia a week later on 26 March.
“Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it,” said an H&M spokesperson.
Lucky US shoppers will also get the chance to win tickets to the festival, but sadly Malaysian fans miss out on that one. Never mind though; we’re happy just to be getting the clothes. Stay tuned for more glimpses of the collection between now and March.