H&M To Launch Recycled Denim

Old clothes gathered during the high street brand's Garment Collecting Initiative have been recycled into a new collection

By Emma Chong Johnston | Published: 24 Jan 2014

Recycled H&M Denim
Photo: H&M

Remember that clothing initiative H&M launched last year? The one where you could pack up your unwanted bits and bobs and trade them in for a voucher? The fruits of that initiative will become apparent very soon, when H&M’s first collection made of recycled textiles becomes available in February.

Jeans and jackets are the primary focus of this first collection, if you’re looking for straight up skinnies and traditional denim vests (aren’t we all). The collection is made up of five classic denim pieces, created from recycled cotton gathered during the Garment Collecting Initiative. It uses 20 percent recycled cotton, the maximum amount permitted when making new fabric without compromising the quality, though H&M does have plans to try and up that percentage in collections to come.




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