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H&M's Studio SS16 campaign video makes us want to wear a bandana

We're complete suckers for bohemian vibes

By Andrea Tim | Published: 10 Dec 2015

Video: H&M

We're battling with a dilemma. We want the Christmas season to stay for as long as possible, but at the same time, we can't wait for spring so we can shop H&M's bohemian-sporty Studio SS16 collection in stores.

Our excitement is only being elevated by the arrival of the campaign video. H&M's idea of the collection is that "it has to be effortless, ready for the next experience" and it translates into versatile pieces that can be mixed and matched easily, even when said pieces have prints (Tie-dye! Stripes! Geometry!). We're talking about bohemian vibes, after all.

Lighter pieces go hand-in-hand with the Malaysian climate and beach getaways, while thicker pieces make for chic layering in air-conditioned spaces (those with more casual workplace dress codes can rejoice). There's no better time to tackle the bandana trend, too. Worn with a pair of shorts and loose-fitting blazer for a laid-back look, a bandana reserves no excuse for you to shy away from it.

Related: H&M collaborates with Musée des Arts Décoratifs for Conscious Exclusive collection
Related: Katy Perry is a fairy in H&M's 'The Makers of Happy & Merry'


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