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H&M Conscious Exclusive Collection Spring 2014

This year, H&M has created an eco-friendly collection inspired by flamenco and bohemian style

By Emma Chong Johnston | Published: 20 Mar 2014

H&M Conscious 2014
Photo: H&M

This season, H&M is rolling out two collections under their Conscious line: Conscious Exclusive and Conscious Collection. Both use sustainable and recycled materials, and will reconfigure your previously held notions about eco-friendly fashion.

It’s the Conscious Exclusive collection that’s really caught our eye though – a dreamy, romantic collection of off-whites, cloudy blues and dusty pinks. It’s inspired by flamenco style and bohemian luxe and crafted from organic cotton, leather and silk, recycled polyester and polyamide and biodegradable fabric Tencel. The pieces pair soft drapes and silhouettes with plenty of embellishment created from recycled beads and plastics.

The collection will star eco-warrior Amber Valletta, alternating clouds of white lace and sharp navy blue tailoring. The collection hits stores on April 10 – start your wishlist by browsing through our gallery of every Conscious Exclusive look


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