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5 things you need to know about the H&M Conscious Exclusive collection

H&M turned recycled polyester from shoreline waste into this beautiful dress

By Verinia Khoo | Published: 7 Feb 2017

Video: H&M

H&M is back with another Conscious Exclusive collection, and the first look has just been unveiled, as worn by Natalia Vodianova. Here's what we know about the collection so far.

1. For the first time, the Conscious Exclusive collection will include a kids collection.
2. There will also be a Conscious Exclusive fragrance made from organic oils.
3. Natalia's floaty powder pink dress is RM799, and accessories include fishnet bags (RM149).
4. That dress was made from a material called BIONIC, a recycled polyester made from recovered shoreline waste.
5. The collection launches at select H&M stores worldwide and online from 20 April 2017.

Photo: Natalia Vodianova stars in her first H&M campaign. (Photo: H&M)
H&M Conscious Exclusive fishnet bags, RM149 each. (Photo: H&M)

Related: The Weeknd went shopping at H&M for you
Related: First look at the H&M Studio SS17 collection


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