H&M has only one rule for you to abide by
Recycle your clothes. Watch the campaign film for Close The Loop, narrated by Iggy Pop
Today is the day H&M launches its Close The Loop collection featuring fashion staples recycled from cotton and textiles collected from the brand's Garment Collecting initiative. The Swedish retailer has been doubling its efforts in creating more sustainable fashion and is extending the process to its customers.
Enter the release of its inspiring new video. Even if we weren't environmentally conscious, we'd probably be hypnotised into recycling our clothes anyway, thanks to Iggy Pop's growly narration. You have to admit, The Stooges vocalist makes a strong case for the cause. Recycle your clothes, everyone.