share

H&M has only one rule for you to abide by

Recycle your clothes. Watch the campaign film for Close The Loop, narrated by Iggy Pop

By Verinia Khoo | Published: 3 Sep 2015

Video: H&M

Today is the day H&M launches its Close The Loop collection featuring fashion staples recycled from cotton and textiles collected from the brand's Garment Collecting initiative. The Swedish retailer has been doubling its efforts in creating more sustainable fashion and is extending the process to its customers.

Enter the release of its inspiring new video. Even if we weren't environmentally conscious, we'd probably be hypnotised into recycling our clothes anyway, thanks to Iggy Pop's growly narration. You have to admit, The Stooges vocalist makes a strong case for the cause. Recycle your clothes, everyone.

Related: H&M to open in Kedah and Ipoh this autumn
Related: Edie Campbell is effortless in new H&M Studio campaign

H&M

Most Popular

Advertisement

MORE, MORE, MORE

ELLE Bridal Awards

ELLE Bridal Awards

ELLE and Sė Sposa Italia Collezioni introduce the first ever ELLE International Bridal Awards

ELLE Instagram
MCM Mitte Brocade

MCM Mitte Brocade

Watch the craftsmanship that goes behind this covetable statement piece

BFA 2016 winners

BFA 2016 winners

Gucci, Demna Gvasalia, and Gigi Hadid were a few of the night's big winners

Advertisement
ELLE Instagram