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Guess and Kloth Lifestyle want your old denim

Recycle your denims to save the environment and help people in need

By Mei Jing Goh | Published: 27 Sep 2016

Guess recycles denim
Photo: GuessMal/Facebook

Guess, in collaboration with Kloth Lifestyle, will be running a denim recycling drive in all Guess stores in Malaysia from 29 September to 30 October 2016. The collected denim will be passed on to the team at Kloth Lifestyle (they own sustainable apparel maker Waste2Wear in Malaysia), who will recycle the denim and distribute a portion of it to communities in need.

Guess is hoping to make a social and environmental impact through this campaign by providing its customers with the resources and means necessary to recycle clothes. To participate in this campaign, everyone is encouraged to bring as much denim as they want to a Guess store. The denim can be of any brand and need not be from Guess. In return, every donor will receive 30% off their purchase of a new pair of regular-priced Guess denim jeans.

What better time than to do a little spring cleaning than now? You get to save the environment, help those in need and pay less for a new pair of jeans.

Related: Zara joins the fight for sustainable fashion 
Related: Hailey Baldwin stars in her first Guess campaign


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