Gucci launches #24HourAce project
The fashion house collaborates with international artists to create short films starring the Gucci Ace sneaker
Gucci's #24HourAce project is worth taking the time to watch – put your earphones on, sit back and relax – because really, how often do you see an iconic tennis sneaker star in over a dozen short films by artists from all over the world?
The fashion house, led by creative director Alessandro Michele, previously collaborated with other artists for the GucciGram project series, where iconic Gucci prints were creatively reinterpreted. For the #24HourAce, artists gave their own spin to the newly revamped Gucci Ace sneakers, now available in multiple designs with decorations and embellishment options. The artists also took turns taking over Gucci's Snapchat account to give viewers a behind-the-scenes look at the making of their films, which were published on Instagram in stages over the past week.
Watch all the videos below, and click here to learn more about the artists here and to see the Gucci Ace sneaker collection.
Hyo Joo Ko
Adam Csoka Keller
Chikashi Suzuki and Taro Okagawa
Sue de Beer