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Gucci launches #24HourAce project

The fashion house collaborates with international artists to create short films starring the Gucci Ace sneaker

By Andrea Tim | Published: 28 Jul 2016

Gucci 24HourAce
Photo: Gucci

Gucci's #24HourAce project is worth taking the time to watch – put your earphones on, sit back and relax – because really, how often do you see an iconic tennis sneaker star in over a dozen short films by artists from all over the world?

The fashion house, led by creative director Alessandro Michele, previously collaborated with other artists for the GucciGram project series, where iconic Gucci prints were creatively reinterpreted. For the #24HourAce, artists gave their own spin to the newly revamped Gucci Ace sneakers, now available in multiple designs with decorations and embellishment options. The artists also took turns taking over Gucci's Snapchat account to give viewers a behind-the-scenes look at the making of their films, which were published on Instagram in stages over the past week.

Watch all the videos below, and click here to learn more about the artists here and to see the Gucci Ace sneaker collection.

Danielle Clough

 

A video posted by Gucci (@gucci) on


Rita Zimmermann

 

A video posted by Gucci (@gucci) on


Hyo Joo Ko

 

A video posted by Gucci (@gucci) on


Winnie Chi

 

A video posted by Gucci (@gucci) on


Marlon Rueberg

 

A video posted by Gucci (@gucci) on


Julianna Szabo

 

A video posted by Gucci (@gucci) on


Adam Csoka Keller

 

A video posted by Gucci (@gucci) on


Prue Stent

 

A video posted by Gucci (@gucci) on


James Kerr

 

A video posted by Gucci (@gucci) on


Boom Art

 

A video posted by Gucci (@gucci) on


Frank Nitty

 

A video posted by Gucci (@gucci) on


Lucia Meseguer

 

A video posted by Gucci (@gucci) on


Sammy Slabbinck

 

A video posted by Gucci (@gucci) on


Ward Roberts

 

A video posted by Gucci (@gucci) on


Steffen Grap

 

A video posted by Gucci (@gucci) on


Chikashi Suzuki and Taro Okagawa

 

A video posted by Gucci (@gucci) on


Ananda Nahu

 

A video posted by Gucci (@gucci) on


Sue de Beer

 

A video posted by Gucci (@gucci) on


Geeoh Snap

 

A video posted by Gucci (@gucci) on


Related: Malaysian artist Red Hong Yi among Asian artists who reinterpreted the Gucci Tian print
Related: How Red Hong Yi created her GucciGram Tian


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