share

Gucci joins the Chelsea Flower Show

Gucci will take part in the Chelsea Flower Show for the first time

By Emma Chong Johnston | Published: 29 Apr 2014

Gucci Flower Show
Photo: A Gucci scarf featuring the Flora print

This year’s Chelsea Flower Show will feature a floral display by Gucci for the first time. The fashion house will be working with landscape and garden designer Sarah Eberle to create a garden inspired by the classic Gucci pattern Flora.

“Flora was the very first iconic design motif from Gucci’s storied past that I decided to revive and reinterpret,” Gucci creative director Frida Giannini said. “Then I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances.”

In conjunction with the project, Gucci will be introducing two new Lady Lock handbags in the Flora canvas, exclusively available at the London Sloane Street store. The Chelsea Flower Show happens May 20 to 24, and the Flora Lady Lock bags will be available from May.


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram