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Gucci joins the Chelsea Flower Show

Gucci will take part in the Chelsea Flower Show for the first time

By Emma Chong Johnston | Published: 29 Apr 2014

Gucci Flower Show
Photo: A Gucci scarf featuring the Flora print

This year’s Chelsea Flower Show will feature a floral display by Gucci for the first time. The fashion house will be working with landscape and garden designer Sarah Eberle to create a garden inspired by the classic Gucci pattern Flora.

“Flora was the very first iconic design motif from Gucci’s storied past that I decided to revive and reinterpret,” Gucci creative director Frida Giannini said. “Then I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances.”

In conjunction with the project, Gucci will be introducing two new Lady Lock handbags in the Flora canvas, exclusively available at the London Sloane Street store. The Chelsea Flower Show happens May 20 to 24, and the Flora Lady Lock bags will be available from May.


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