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Gucci goes to Tokyo for its AW16 campaign

Expect a disco truck, a Pachinko parlour, a cherry blossom garden, geishas, and paper lanterns

By Verinia Khoo | Published: 1 Jul 2016

Video: Gucci

Gucci is back with another quirky, enchanting campaign. For its Autumn Winter 2016 campaign, Alessandro Michele let the Gucci kids lose in the vibrant city of Tokyo.

Shot and directed by Glen Luchford (he also lensed the SS16 and Pre-Fall 16 campaigns), the campaign film follows a crew of young models consisting of Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Christopher Paskowski, Joep Van de Sande, and Yan Kumra as they traverse the streets in a lit up disco truck.

Their adventures include a visit to a Pachinko parlour, a cherry blossom garden full of paper lanterns and geisha, busy road intersections, and a traditional tea house. With Black Marble's Pretender as the soundtrack and descriptive subtitles in every scene, there's no denying that this is yet another Gucci masterpiece.

Photos: Glen Luchford for Gucci

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