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Gucci officially goes fur-free

"Creativity can jump in many different directions instead of using furs"

By Lydia Chan | Published: 12 Oct 2017

Gucci goes fur-free
A look from Gucci's AW15 show (Photo: Imaxtree.com)

It's a happy day for our furry friends everywhere – luxury label Gucci has announced that it will be going fur-free starting with its spring summer 2018 collection.

"Do you think using furs today is still modern? I don't think that it's still modern and that's the reason why we decided not to do that. It's a little bit out-dated," said Marco Bizzarri, Gucci's president and CEO, to Business of Fashion.

Pledging to the Fur Free Alliance, Gucci will replace fur products with those made of faux-fur, wool and new fabric creations. According to The Guardian, the brand will also be auctioning off remaining animal fur products, with proceeds going to animal welfare group, Humane Society International and LAV.

Gucci did show fur pieces in its Spring Summer 2018 collection at Milan Fashion Week last month, but this new policy would mean that the fashion house will eliminate animal fur from those designs.

"Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals," Marco added. Gucci now joins the ranks of other luxury brands like Stella McCartney and Giorgio Armani in being cruelty-free.

This story has been updated to specify that Gucci will begin its policy in SS18.

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