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Dakota Johnson, Hari Nef and Petra Collins handpicked for new Gucci launch

Girl power!

By Lydia Chan | Published: 23 Jan 2017

Gucci #InBloom
Photo: Gucci/Instagram

Gucci has teased a new project on Instagram with the hashtag #InBloom, which will star Dakota JohnsonHari Nef and Petra Collins, all selected by creative director Alessandro Michele.

All three women have their own ongoing love story with Gucci: Dakota often wears Gucci on the red carpet, Hari made history as the first transgender model to walk at a Gucci runway show, and Petra starred in the fashion house's AW16 campaign.

Details about the project remain scarce, but with three beautiful, creative women fronting it, we can imagine #InBloom promises to be an exciting initiative.

Related: Jared Leto for Gucci Guilty
Related: Ni Ni as Gucci's eyewear ambassador


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