Gucci's Gift Giving campaign is the Garden of Eden come to life

Gucci is also sponsoring a fashion exhibition at Chatsworth House next year

By Verinia Khoo | Published: 16 Nov 2016

Video: Gucci

The grass is definitely greener in Alessandro Michele's Gucci Garden. The proof: the new Gucci Gift Giving campaign that was shot in the Garden of Ninfa (more like the Garden of Eden) and directed by Floria Sigismondi.

The campaign focuses on the key pieces in Michele's Cruise 2017 collection that features motifs of snakes, bees, butterflies, and tigers. And if the video didn't make you want everything, then you'd be lying to yourself. For those of you unfamiliar with the Garden of Ninfa, it is located in the Italian province of Latina near Rome, and is often considered one of the most romantic gardens in the world – it's no wonder Gucci chose this place.

In other news, the Italian maison is sponsoring an exhibition called House Style: Five Centuries of Fashion at Chatsworth to take place at the Chatsworth House in the UK next year. The exhibition will showcase the style evolution of powerful women from the 16th and 18th century like the Duchess of Devonshire and Adele Astaire.

The showcase will also include couture pieces designed by Jean Phillipe Worth, and Christian Dior as well as contemporary garments from Gucci, Helmut Lang, Margiela, Erdem, Alexander McQueen, Christopher Kane, and Vetements.

The House Style: Five Centuries of Fashion at Chatsworth opens from 25 March 2017 until 22 October 2017. For more information and ticket reservations, click here.


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