share

Gucci Collaborates With DJs For Fringe Bag Campaign

Top female DJs create playlists for Gucci's new Spotify hub

By Andrea Tim | Published: 13 Mar 2014

Video: Gucci

Following the release of its short film The Fringe, Gucci tapped an eclectic group of fashion-forward female DJs as part of a wider, sassier campaign for its signature Spring/Summer 2014 Bamboo Fringe bags.

Shot on-location, these DJs included Harley Viera-Newton, JaKissa Taylor-Semple a.k.a. DJ Kiss, Pixie Geldof, Leah Weller, Chelsea Leyland, and Leigh Lezark. Each was asked to lend her own interpretation of Gucci’s signature fringe bags to the photographs.

Gucci also launched its new Spotify hub, for which six of the DJs curated exclusive playlists. Branded streaming channel? Don't mind if we do.

Whether done in spirit of dancing with the fringe bag or to celebrate female influence in music – considering Creative Director's Frida Giannini's passion for music – you'll hear no complaints from us about how this special social media campaign has us lusting after the Fringe handbag.

Also noteworthy is how the Fringe was quite cheekily compared to jellyfish tentacles in the short film. Made us giggle, but now we want one even more.


Most Popular

Advertisement

MORE, MORE, MORE

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

Advertisement
ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ASNTM: Alicia Amin

ASNTM: Alicia Amin

The Johor-born coffee-loving, pole-dancing model tells us about her accidental venture into the industry

ELLE Instagram