share

Google Glass Teams Up With Ray-Ban Maker

Eyewear designer Luxottica to help usher in new market for Google Glass

By Andrea Tim | Published: 27 Mar 2014

Google Glass Ray-Ban
Photo: Google Glass

If anyone has been hoping for a wider range of Google Glass designs (not that we didn't think the titanium prescription frames were geek-chic enough already), your prayers are about to be answered.

Luxottica Group, the eyewear giant behind Ray-Ban and Oakley are to join forces with Google to develop a new breed of eyewear for Glass. Together, they will bring this innovation to the forefront of the eyewear market with frames that will also appeal to those outside the tech-savvy audience.

Considering the impact of eyewear in the fashion world, it only makes sense that Google wants to inject style into Glass. What to expect: the combination of "high-end technology with avant-garde design". No drafts have been made as yet, so we're not sure what Luxottica means by avant-garde.

If all goes well, soon we’ll be able to say "Ok glass" to our Ray Bans.


Most Popular

Advertisement

MORE, MORE, MORE

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

ELLE Instagram
Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram