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Gisele BŁndchen sports a punky crop for Balenciaga

Steven Klein shoots the Brazilian beauty for Balenciaga's dark AW14 ad campaign

By Andrea Tim | Published: 1 Jul 2014

Gisele at Balenciaga
Photo: Balenciaga/Twitter

After Gisele Bündchen's surprise catwalk appearance at Balenciaga for the fashion house's Autumn/Winter 2014 collection at Paris earlier this year, it was much less of a surprise when it was announced that the supermodel is its new campaign star.

What then sent tongues wagging is how the 33-year-old mother of two had – instead of her famous long, wavy tresses – a punky short and slick crop to match that glamorously sulky demeanour she wears in the ad. Is it only a wig? Or are Gisele's long locks seen in her recent Instagrams the wig? Either way, the campaign image is dark, haunting, and very arresting.

Balenciaga's creative director Alexander Wang said "This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising." New York-based fashion photographer Steven Klein shot the ad campaign, which will debut in September.


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