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Giorgio Armani to stop using fur across all his labels

The fashion designer's new policy starts with his Autumn Winter 2016 collections

By Verinia Khoo | Published: 23 Mar 2016

Armani won't use fur
Emporio Armani's AW16 collection (Photo: Imaxtree.com)

Giorgio Armani will stop using fur in his designs, starting with his Autumn Winter 2016 collections. The decision comes after years of receiving appeals from animal rights activists, according to WWD.

"I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections," Giorgio said in a statement released by The Humane Society of the United States. "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."

"Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals," he added.

Giorgio is the latest designer to join a number of brands, including Stella McCartney, Calvin Klein, Tommy Hilfiger, Ralph Lauren and Hugo Boss, that have pledged to go fur-free in their work.

Related: Stella McCartney stops using Patagonian wool


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