Giorgio Armani's move lengthens Milan Fashion Week
The Italian designer will close the next Milan Fashion Week, which goes back to six days
Giorgio Armani will return to the next Milan Fashion Week as the closing show, thus making a stand for a longer week that will run for six days again instead of five.
Giorgio was clearly disgruntled with the Italian Chamber of Fashion's scheduling of Milan Fashion Week in February this year and had spoken out against them. WWD reports that Giorgio was the only "big name" on the last day of the Milan AW14 shows, so many prominent press members did not attend, having left early for Paris instead.
"When we decided to show the last day, other big brands were involved," Giorgio was reported as saying. "But currently this is an empty day. Does this mean protecting the Italian fashion? Where is the camera? I rejoined it but I can always exit again. I can just put in a phone call."
Later in September, Giorgio then decided to move his shows to an earlier day, a move that surprised fashion-week goers as he has usually presented his runways on the last day of Milan Fashion Week. The September Milan Fashion Week was also shortened from its usual six-day run to five.
This recent decision to move his show back to the last day allows the Chamber to revert back to a six-day fashion week (hoorah!). The Italian designer is now expected to present his Autumn Winter 2015 collection as the last show of Milan Fashion Week, which runs from 25 February to 2 March. Let's hope they get the scheduling right this time, enough for people to stick around.