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Giorgio Armani Releases Films of City Frames Pilot

Academy Award-winning director Paolo Sorrentino's assistant Piero Messina directs this poetic short

By Andrea Tim | Published: 25 Mar 2014

Video: Armani

Fashion god Giorgio Armani has costume designed for more than a hundred films. He continues to cherish his friendship with cinema, this time with a series of short films to showcase emerging talent through the use of Giorgio Armani eyewear.

Films of City Frames is a collaboration with Rai Cinema, involving the most promising students from six prestigious international film schools. Using Armani's Frames of Life eyewear collection glasses as a perceptual filter, these narrative films are to capture the infinite wealth of the modern city.

The Italian designer hopes that the films will give the students the freedom to explore their creativity. "Every city has its own unique energy, which comes especially from the young people who live there. Films of City Frames was created for you... What always surprises and excites me about young people is the variety of their points of view – there is an ability to see things that often pass us by unnoticed," he said, addressing the students.

Set in Rome, this lyrical pilot features Academy Award winning director Paolo Sorrentino. He selected Piero Messina, his assistant and a graduate of Rome's Centro Sperimentale di Cinematografia to direct the film, which includes unpublished sequences from Paolo's The Great Beauty.

The Great Beauty earned Paolo an Academy Award for Best Foreign film. It opens with a quote from the Louis-Ferdinand Céline novel Journey to the End of the Night; this same line is heard in the pilot.

Translated from Italian, we learn that "To travel is very useful, it makes the imagination work, the rest is just delusion and pain. Our journey is entirely imaginary, which is its strength."

Reflective, emotional, and romantic; if Piero Messina's pilot is anything to go by, we're looking forward to more inspired works from the other participating schools: New York's Tisch, School of the Arts; USC, Los Angeles School of Cinematic Arts; London's National Film and Television School; Paris' Esra, Ecole Supérieure de Réalisation; and Hong Kong Academy for Performing Arts.


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