Gigi Hadid proves that she's more than a model in Reebok campaign

She's the face of the brand's #PerfectNever campaign

By Verinia Khoo | Published: 5 Oct 2016

Gigi fronts Reebok
Photo: Reebok

Gigi Hadid has something new to add to her growing resume and it's her first fitness campaign with Reebok. She fronts the brand's #PerfectNever campaign – the one that UFC fighter Ronda Rousey launched in July – to "call for women around the globe to reject the expectations and pressures of perfection".

To further enforce that message, Gigi is dressed in her boxing workout gear, she's sweaty, her hair is on the level of messiness you wish you could get at the gym, and she doesn't look like the composed and impeccably-dressed supermodel we know. #PerfectNever shows off a side of her we don't really see much of, save for the ocassional workout video on Instagram.

Of course, Gigi still looks perfect in the photos. Blame sorcery (and good genes).


"So many women around the world in so many different career paths and places are expected to be perfect and I know that it sounds cliché, but none of us are," Gigi told "I think that it's important to just be open about that. It makes life so much easier when you can just say 'I'm human' at the end of the day."

"I think that not being perfect has given me the freedom to keep getting better," she added.

Remember, this is no model disguising as a boxer. Gigi boxes for real.


Tired of the cold? @gigihadid bringing the heat

A video posted by 600 Washington Street (@gothamgym) on


Photo: Reebok

@reebok @reebokwomen #PerfectNever #BeMoreHuman

A photo posted by Gigi Hadid (@gigihadid) on


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