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Gigi Hadid's new Stuart Weitzman short film was directed by James Franco

Here's to multi-talented celebrities all around

By Andrea Tim | Published: 26 Oct 2016

Video: Stuart Weitzman

James Franco is not exactly a stranger to starring in and/or directing fashion films, but it was still a surprise to see the actor get put behind the camera for Stuart Weitzman's #DoItRight campaign.

And it's the good kind of surprise.

The film stars Gigi Hadid and introduces the Gigi Boot, which the model and boxing enthusiast designed in collaboration with the brand. The clip comes just weeks after Reebok debuted its #PerfectNever fitness campaign, in which Gigi also puts on her gloves. In the Stuart Weitzman clip, she wears her boots while facing-off with contender after contender, beating every one of them.

It's two minutes of pure action from the 21-year-old, who moves with such ease in those heeled boots – heeled, you guys! – that we're quite convinced we won't be wearing anything else at the gym.

There's more to the Gigi Boot: the limited edition design, available in three colours, signify the luxury footwear brand's $105,000 commitment to build one additional school each in Ghana, Guatemala and Laos with Pencils of Promise.


Related: Stuart Weitzman steps down as creative director of his eponymous label
Related: Watch Gigi Hadid do a high kick in her Stuart Weitzman heels


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