share

Giambattista Valli announces Giamba with help from famous friends

The Italian fashion designer taps Jessica Biel, Lena Dunham and Brooke Shields to announce new RTW line, Giamba

By Andrea Tim | Published: 23 Sep 2014

Introducing Giamba
Photo: Stefania D'Alessandro/Getty Images

What's better than producing a pristine video to promote your upcoming ready-to-wear line? Having your celeb friends film themselves screaming your name repeatedly, and then have the raw footage made into a montage, of course.

Giambattista Valli did exactly this, with help from the likes of some of his favourite ladies. They include Charlotte Dellal, Jessica Biel, Lena Dunham, Brooke Shields, Anna Dello Russo, Du Juan and Inès de La Fressange. YouTube sensation, Sarah Close even sang the designer's name (because that's what friends do). Watch the full video here.

It's all about Giamba, Giamba, Giamba, who debuted his new collection at Milan Fashion Week on 19 September. Got the name in your head? Good.

Related: Bill Blass to make comeback for Spring 2016


Most Popular

Advertisement

MORE, MORE, MORE

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

ELLE Instagram
Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram