Giambattista Valli announces Giamba with help from famous friends
The Italian fashion designer taps Jessica Biel, Lena Dunham and Brooke Shields to announce new RTW line, Giamba
What's better than producing a pristine video to promote your upcoming ready-to-wear line? Having your celeb friends film themselves screaming your name repeatedly, and then have the raw footage made into a montage, of course.
Giambattista Valli did exactly this, with help from the likes of some of his favourite ladies. They include Charlotte Dellal, Jessica Biel, Lena Dunham, Brooke Shields, Anna Dello Russo, Du Juan and Inès de La Fressange. YouTube sensation, Sarah Close even sang the designer's name (because that's what friends do). Watch the full video here.
It's all about Giamba, Giamba, Giamba, who debuted his new collection at Milan Fashion Week on 19 September. Got the name in your head? Good.