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Gemma Ward makes comeback with Country Road campaign

Clothing retailer Country Road celebrates 40 years of Australian summers with the model

By Andrea Tim | Published: 13 Oct 2014

Video: Country Road

Being at the beach is something natural for model Gemma Ward, who spent plenty of her childhood with sand and sea holidays. So it's only natural that her comeback into the fashion industry sports the same theme. Enter her Australian label Country Road's latest campaign, which celebrates everything that's to love about summer.

"We'd always stay in the caravan park and we'd just spend all day at the beach, swimming and playing in the waves or going fishing with my uncle out in his dinghy," she told the Sydney Morning Herald of her days back home.

In the campaign film and images, Gemma has the cutest co-star, her own daughter, Naia. Narrating what a message to her baby girl, the Australian beauty frolics in the sand and waves of coastal New South Wales, all the while charming us with her ethereal bearing.

Photo: Country Road

"I didn't have to act so much because I was just enjoying sharing that time with my daughter," she added. "She was splashing around in the waves, laughing and putting her feet in the water. It was just about capturing a true moment."

Having been missing from the fashion scene for six years, Gemma says that motherhood has changed her. "It has given me a strength of purpose. It's also created a confidence for me. I stepped away (from modelling) and I'm back with a feeling of pure enjoyment. I see it in my future now and I can't wait."

Photo: Country Road

Related: The return of Gemma Ward


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