Gareth Pugh will be showing at New York for SS15
The English designer is looking for some change, and is moving his show from Paris to the Big Apple
Gareth Pugh will be injecting seasonal change into his upcoming Spring Summer 2015 fashion show; the first being that he's moved his show from Paris to New York.
"There's a point at which old archetypes need to change," Gareth said in an interview with The New York Times. "Fashion is very stuck in its ways, and I wanted to present something that would make people think, and maybe move the needle a bit."
The 32-year-old designer also intends to not only "sell the clothes", but "sell the dream" by putting video and live dancers into his show, which he admits can be a big risk.
"I'm worried. But I think it's good to light a fire under your bum every once in a while," he added. He credits his decision to the late Louise Wilson, who "used to talk about the importance of how clothes are presented... and how that had been lost, and everyone just did the same thing".
We'll soon know if Gareth is actually getting dancers to model the clothes and pirouette down the runway.
Related: Gareth Pugh AW14
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